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L'INSAT, Votre Passerelle vers l'Innovation et l'Excellence Professionnelle
The National Institute of Applied Sciences and Technology (INSAT) has been training the talents who shape the technological and industrial future for years. On eTalent, we provide you with a dedicated platform

INSAT
Intelligent listening that guides your decisions and builds loyalty.
Segmentation and targeting
- Targeting by customer segment (CRM profile, purchase history, etc.)
- Conditional triggers (event, behavior, date)
- Mailing list management
- Dynamic content personalization (first name, product purchased, etc.)
Collection and processing of responses
- Secure response storage
- Real-time visualization (dashboards, response rates)
- CSV/Excel/JSON export
- Internal notifications (email/Slack/MS Teams) on critical feedback
- Integration with third-party tools (via API, Zapier, Make, Webhook)
Analysis and reporting
- Automatic calculation of indicators: NPS, CSAT, satisfaction rate, participation rate
- Filters by period, channel, customer profile
- Visualization of results (graphs, trends)
- Export to BI tools (Power BI, Looker, Tableau)
- Longitudinal monitoring (trends of indicators over time)
Administration
- User rights management (admin, editor, viewer)
- Form version history
- GDPR: consent, anonymization, retention period, deletion on request
- User action audit log
- SSO / Multi-factor authentication
Technical characteristics
- Mobile Responsive
- Compatible with CMS (WordPress, Shopify, Drupal)
- REST API available for integrations
- Native integrations with CRM (HubSpot, Salesforce, Zoho)
- GDPR-compliant hosting
- Optimized loading times and high performance
Integrated best practices
- Short, contextualized questionnaires
- Use of the customer's preferred channel (WhatsApp/SMS opt-in)
- Sent post-purchase or post-interaction (delivery, customer support)
- Verbatim analysis with artificial intelligence (theme extraction)
- Closed feedback loop: ability to recontact a dissatisfied customer
- Automated notifications for negative reviews
The most
- Easy-to-use interface
- Full multilingual support (admin and frontend)
- Security: data encryption, anti-spam
- Responsive technical support (<24 hours)
- Comprehensive documentation
- Trial version / test environment
Strengths
- Highly engaging user experience
- Easy integration
- Mobile-friendly
- Powerful conditional logic
Latest practices
- AI integration for question suggestions
- Personalized responses based on customer profiles (via dynamic variables)
- Ultra-simple to deploy on a website or email
- Strong CRM/marketing automation integration
- Real-time survey segmentation (personalization by user profile)
INSAT
Listen better. Decide quickly. Build loyalty forever.
- Survey creation using a drag & drop editor
- Question types: free text, multiple choice, checkboxes, scale (NPS, CSAT, CES), yes/no, date, ranking
- Conditional logic (page break, conditional display)
- Visual customization (graphic charter, logo, messages)
- Questionnaire preview and testing
- Multilingual support
- Website:
- Form integration via iframe or script (pop-up widget, floating button)
- Conditional triggering (e.g., time elapsed, click, specific action)
- Email :
- Direct link generation
- Integration with major email marketing tools (Mailchimp, Sendinblue, HubSpot, etc.)
- Personalization of subject line and content
- SMS :
- Sending the survey link via SMS gateway (Twilio, SMSAPI, etc.)
- Response management (click tracking or integrated chatbot)
- WhatsApp :
- Integration via WhatsApp Business API (WATI, 360dialog, Twilio)
- Personalized messages with links or conversational questionnaires
- Open/click tracking
Demo
If you would like to know more about our products and services, please do not hesitate to contact us. Our entire team is at your disposal to advise you as best as possible.
